CAPABILITIES
Strategic Counsel: Since 1973, JAA has provided Washington political, regulatory and media counsel to top trade associations and Fortune 500 companies. JAA is known for its ability to plan and implement successful client strategies and manage complex national and international issues. We help clients competitively position themselves in the marketplace and effectively communicate with policymakers and opinion leaders.
Crisis Management: Relying on a thorough understanding of the public policy process and how it is influenced by advocacy groups and the media, JAA helps clients avoid, and when necessary, successfully manage potentially costly crises to minimize damage to the client’s business and reputation.
Campaign Development and Execution: JAA has extensive experience in government and media relations, coalition building, grassroots mobilization, public policy advocacy and issues-management support. Public education and advocacy campaigns developed for clients by JAA have won numerous awards, including the prestigious Silver Anvil from the Public Relations Society of America.
Media Relations: JAA is known for its media relations expertise at the local, national and international levels and through a thorough understanding of the new social media environment. It has longstanding relationships with many key editors, writers and producers, and its team of professional writers has published op-eds, bylined articles and advertorials for clients in the New York Times, Wall Street Journal, Washington Post, Los Angeles Times, Chicago Tribune and numerous other publications. The firm is also known for its unrivaled expertise in explaining complex scientific and regulatory issues to the media.
New Media Strategies: JAA provides clients with full-service Web 2.0 capabilities, including web design and content creation and social media development, often in tandem with the technical specialists at the Kellen Company and in the worldwide Worldcom Group. Its services include global media and issues monitoring and professional translation of non-English media.
